Because of the complex franchise model, there is little to no visibility into the performance of the franchise network. From our research, many franchises face these same three challenges:
- Inconsistent brand and customer experiences
- Disparate technology solutions
- A frequent disconnect between the franchisor, the franchisee, and the customer.
However, every once in a while you find a franchise that has jumped these hurdles.
Additional discussion topics include:
– Advice for scaling customer experience.
– Metrics that affect the customer experience.
– How to standardize customer experience in a complex franchise business model.
– The technology that powers great customer experiences.
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